The Macintosh Way

The Macintosh Way The Macintosh Way is a take no prisoners guide to marketing warfare says Jean Louis Gasse President of Apple Products Must reading for anyone in the high tech industry it is valuable insightful gui

  • Title: The Macintosh Way
  • Author: Guy Kawasaki
  • ISBN: 9780060973384
  • Page: 485
  • Format: Paperback
  • The Macintosh Way is a take no prisoners guide to marketing warfare says Jean Louis Gasse, President of Apple Products Must reading for anyone in the high tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.

    • ↠ The Macintosh Way || ´ PDF Download by ✓ Guy Kawasaki
      485 Guy Kawasaki
    • thumbnail Title: ↠ The Macintosh Way || ´ PDF Download by ✓ Guy Kawasaki
      Posted by:Guy Kawasaki
      Published :2019-04-26T00:15:11+00:00

    About “Guy Kawasaki

    • Guy Kawasaki

      I was born in Honolulu, Hawaii in 1954 My family lived in a tough part of Honolulu called Kalihi Valley We weren t rich, but I never felt poor because my mother and father made many sacrifices for my sister and me My mother was a housewife, and my father was a fireman, real estate broker, state senator, and government official during his long, distinguished career.I attended Iolani School where I graduated in 1972 Iolani is not as well known as its rival, Punahou because no presidents of the U S went there, but I got a fantastic and formative education there Punahou is USC, and Iolani is Stanford but I digress I pay special tribute to Harold Keables, my AP English teacher.He taught me that the key to writing is editing No one in the universe would be shocked that I have written ten books or one book ten times than Harold Keables.After Iolani, I matriculated to Stanford I graduated in 1976 with a major in psychology which was the easiest major I could find I loved Stanford I sometimes wish I could go back in time to my undergraduate days on the farm After Stanford, I attended the law school at U.C Davis because, like all Asian American parents, my folks wanted me to be a doctor, lawyer, or dentist I only lasted one week because I couldn t deal with the law school teachers telling me that I was crap and that they were going to remake me.The following year I entered the MBA program at UCLA I liked this curriculum much better While there, I worked for a fine jewelry manufacturer called Nova Stylings hence, my first real job was literally counting diamonds From Nova, its CEO Marty Gruber, and my Jewish colleagues in the jewelry business, I learned how to sell, and this skill was vital to my entire career.I remained at Nova for a few years until the the Apple II removed the scales from my eyes Then I went to work for an educational software company called EduWare Services However, Peachtree Software acquired the company and wanted me to move to Atlanta I don t think so I can t live in a city where people call sushi bait Luckily, my Stanford roommate, Mike Boich, got me a job at Apple for giving me my chance at Apple, I owe Mike a great debt When I saw what a Macintosh could do, the clouds parted and the angels started singing For four years I evangelized Macintosh to software and hardware developers and led the charge against world wide domination by IBM I also met my wife Beth at Apple during this timeframe Apple has been very good to me.Around 1987, my job at Apple was done Macintosh had plenty of software by then, so I left to start a Macintosh database company called ACIUS It published a product called 4th Dimension To this day, 4th Dimension remains a great database.I ran ACIUS for two years and then left to pursue my bliss of writing, speaking, and consulting I ve written for Macuser, Macworld, and Forbes I call these the Wonder Years as in I wonder how I came to deserve such a good life In 1989, I started another software company called Fog City Software with three of the best co founders in the world Will Mayall, Kathryn Henkens, and Jud Spencer We created an email product called Emailer which we sold to Claris and then a list server product called LetterRip.In 1995 I returned to Apple as an Apple fellow At the time, according to the pundits, Apple was supposed to die Apple should have died about ten times in the past twenty years according to the pundits My job on this tour of duty was to maintain and rejuvenate the Macintosh cult.A couple years later, I left Apple to start an angel investor matchmaking service called Garage with Craig Johnson of Venture Law Group and Rich Karlgaard of Forbes Version 2.0 of Garage was an investment bank for helping entrepreneurs raise money from venture capitalists Today, version 3.0 of Garage is called Garage Technology Ven

    267 thoughts on “The Macintosh Way

    • Handed out at the 1990 MacWorld. OK, I read it. This is not going to be of any interest to anyone except a Mac freak

    • A solid introduction to what made Apple different (back in the day). Dated in details but timeless in principles.

    • It seemed right that I finished reading The Macintosh Way on a bus home from work in a tech district, using my iPad. It explained why I found chapter 16 hilarious.This is Guy Kawasaki’s first book, written soon after he left Apple and was on top of the world. It shows.If you can look past the arrogant confidence in each chapter, you can find the story of how Apple built its loyal customer-base. Guy’s first-hand anecdotes of building relationships with suppliers and user groups are worth more [...]

    • As usual, Guy has the knack of delivering the right content in the right pace and the right way. The things he has written in this book will serve as a guide for any company that wants to climb up to the top. It is about how to treat employees, customers, developer etc and how to evangelize, market, present the product of the company. A very goodread! The more I read, Guy's books, the more it makes me inspire him a lot and becoming a great fan of him.

    • Hmm - the sentiment of the book was important this is how Macintosh do it, should do it, used to do it. There was a huge amount of passion however the book is the ideolistic view of Guy who by all accounts was asked to leave MacIntosh for not sharing 'the official' macintosh way.Easy read however. Glad i read it.

    • Must read book, and it's now a free eBook download now that Guy has the publishing rights again. I own a hard copy and it motivated me enough to fax a letter to the author when I as done reading it. You remember what fax machines are right? Yah, a snapshot in time.

    • Buku yang menceritakan pengalaman Guy Kawasaki bekerja di Apple Inc dalam memasarkan Macintosh sekaligus sebagai evangelist untuk Apple. Versi digital buku ini bisa didapatkan dari situ Guy Kawasaki: guykawasaki.typepad/TheMac

    • Buku lama yang baru saya temukan dan saya baca. Begitu hebat, sangat tangguh. Berkarakter kuat. Usaha yang keras. Sangat menginspirasi. Cobalah di perusahaan anda, tidak perlu berpikir ulang, lakukanlah

    • I like Guy's writing style. Very conversational. Hip least it was when he wrote these early books. Hard to believe now he's just an old guy. He seems to have stayed young and sharp. Silicon Valley and high tech does that to you.

    • This was the book, along with some of his columns, that started my love of Guy's work. A great insight into the way of truly enthusiastic, and evangelistic, business.

    • In this book Mr. Kawasaki is presented as a wonderfull and fun person, but the author is biased: it is Mr. Kawasaki himself. I did not like The book nor Mr Kawasaki.

    • Some dated material, but is practical due to some very common-sense marketing approaches to inspiring customer loyalty.

    • An excellent book about how to engage with the various people that you will encounter in the business world. As a side item, this book was entertaining as I learned more about Apple and The Mac!

    • One of the few books to make me question my own life and career path. Eternal wisdom from one of marketing's true gurus.

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